Yvonne Hunter is the President and Founder of Yvonne Hunter Communications Inc., a boutique public relations and marketing agency.

Services

Strategic Marketing
| Planning | Cultural Programming | Creative Direction | Branded Content Development | Media Relations | Social Media Management
| Partnership and Influencer Marketing
| Writing |
Events Management | Team Consulting

Portfolio

  • Four Seasons Resort Oahu at Koolina

    Opening a 370-room luxury resort on Oahu’s leeward coast, Yvonne demonstrated her ability to command A list media including Forbes, Robb Report, USA Today, Modern Luxury, Travel + Leisure, Conde Nast Traveler and international publications including The Globe and Mail, Daily Mail and Pavone, creating influential relationships that will stand the test of time.

    Forbes

    Vogue.com

    Daily Mail (UK)

  • The Cliffs At Princeville

    Year after year, The Cliffs at Princeville takes home awards for its sustainability practices. Nestled on a secluded bluff in luxurious Princeville, with 202 solar powered suites, The Cliffs is recognized as #1 among 2,508 RCI® vacation exchange properties in North America, committed to protecting the environment for generations to come.

    Travel + Leisure

    AFAR.com

    Parade.com

  • University Of Waterloo, School of Engineering

    Hired to elevate the Faculty of Engineering’s globally renowned innovation ecosystem, Yvonne was a key contributor, building the Case for Support for an $85 million capital campaign “Educating the Engineer of the Future” directing communications for eight departments and multidisciplinary research centres, and securing international media coverage, notably a feature in Bloomberg Businessweek positioning University of Waterloo as “Canada’s Stanford”.

  • Penguin Publishing

    As Vice President of Publicity and Marketing for Penguin Group Canada, Yvonne played an integral role in re-invigorating the company brand, resulting in major author acquisitions and record results. She led a team of 17 people, setting the marketing and publicity agenda for all lines of business, winning a CMA Gold Award, Publisher of the Year and Marketing Campaign of the Year Awards.

    Adrienne Clarkson

    Extraordinary Canadians

    100 Years of Anne

  • Bess Press

    Bess Press celebrates a legacy of place-based, culturally relevant publishing established over four decades in Hawaii and the Pacific. In 2022, Bess Press will publish Hawaii’s core textbooks in ‘Ōlelo Hawai‘i for the first time. With a vibrant retail store front, a strong base in education and trade publishing, and a subscription-based e-learning website, Bess Press presents a progressive 21st century model of publishing and bookselling.

    Dashophnl

    Moanaakea

    Biz Jourmals

  • Toronto Public Library, Bluma Appel Salon

    At TPL, Yvonne realized a vision to stage thinkers, change-makers and the luminaries of the literary world: Margaret Atwood, Judy Blume, Lena Dunham, Sir Kazuo Ishiguro, Naomi Klein, Sir Salmon Rushdie and Canada’s Prime Minister Justin Trudeau. Her oversight of cultural programming extended across 100 branches with a strong focus on diversity.

    National Post

    Quill and Quire

    Open Book

 
 
 
 

Driven by results and focused on storytelling, Yvonne Hunter brings brand expertise from senior leadership roles with Four Seasons Resorts, Penguin Books, HarperCollins, Ontario Science Centre, Toronto Public Library, University of Waterloo and more.

 

Storytelling and brand marketing are her forte. Since 2016, her communications expertise has been reaffirmed in two consecutive USCIS O1 visas after years of success elevating the profile of world-class clients and yielding award-winning results for distinguished organizations and well-known public figures.

Build Your Brand on a Foundation

of Exceptional Results

  • International Experience

    Yvonne Hunter is a global marketing and public relations executive who has “[risen] to the top of [her] field of endeavour presenting evidence of having sustained national or international acclaim and recognition for achievement.”

  • Global Brand Management

    Over the course of her career, she has worked for three multinationals, held senior roles in publishing, academia and luxury hospitality and managed global agencies in Canada, the US, Korea and Japan.

  • Award-Winning Public Relations

    Yvonne has demonstrated her ability to command A-list media with coverage returns that include Forbes, USA Today, Travel + Leisure, AFAR, LA Times, Conde Nast Traveler, The Globe and Mail and Pavone, creating influential relationships that will stand the test of time.

  • International Publishing Tenure

    For close to six years, as Vice President, Publicity and Marketing, she served as a key member of the Penguin Canada executive team, reinvigorating the company brand, resulting in major author acquisitions and record results, setting the marketing and publicity agenda for all lines of business.

  • Academic Profile Building and Philanthropy

    Hired by the Faculty of Engineering at the University of Waterloo (‘the Silicon Valley of the North’) to elevate the school’s globally renowned innovation ecosystem, Ms. Hunter played an integral role in building the Case for Support for an $85 million capital campaign “Educating the Engineer of the Future.”

  • Cultural Programming and Event Management

    As Manager of Cultural Programming and Special Events at the Appel Salon at Toronto Public Library, Yvonne realized a vision to stage international thought leaders and the luminaries of the literary world: Margaret Atwood, Judy Blume, Lena Dunham, Sir Kazuo Ishiguro, Naomi Klein, Sir Salman Rushdie, Canadaʻs Prime Minister Justin Trudeau and many others.

  • Financial Acuity

    Ms. Hunter received her CGA designation as an accountant in public practice with five years of experience in college business administration before embarking on a publishing career in Toronto.

  • Board Appointments

    Friends of Hawaii State Art Museum

    Hawaii Book & Music Fest

Endorsements

 

“From my standpoint, Ms. Hunter was instrumental in helping Toronto Public Library realize its vision as a ‘cultural commons.’ In less than two years, she staged more than 100 events for crowds of over 600 guests, including the current Prime Minister of Canada and the Premier of Ontario.”

— Gillian Smith, Managing Partner, NATIONAL Public Relations

“When I started my publishing company almost 10 years ago, I turned to Yvonne for guidance. I knew nothing about book publishing, but Yvonne taught me how this complicated business works. She is brilliant, innovative and patient. A rare combination.”

— Sarah Scott, Publisher, Barlow Books

“At a difficult time, it was essential to have crisis management expertise available to help us. Yvonne Hunter rose to the occasion in a truly remarkable way, offering measured responses, sound judgement and expert marketing and public relations advice, all of it delivered with tact and skill.”

— John Makinson, Former Board Chairman, Penguin Random House